Hi there,
I am happy to share with you another roundup of new foods on the market in Israel. Some have been especially issued for Passover. Some are vegan. Some are gluten free. All are kosher.
The new foods described in this article include:
Vegan Grated Parmesan "Cheese" by 'Mashumashu'
Gourmet Sausages by 'Yehiam Delicatessen'
Caramel Flavored Yeast Cake by 'Achva'
Vegan Raw Tahini-Based Sweet Spreads by 'Achva'
Organic Orange and Red Grapefruit Juices by 'Primor'
Vegan Grated Parmesan "Cheese" by 'Mashumashu'
After successfully launching a product line in the vegan cheese category that included vegan yellow cheeses, vegan salty cheeses and a series of vegan cheese spreads, the new 'Mashumashu' vegan cheese brand from Kibbutz Gan-Shmuel is launching its latest product: vegan grated cheese flakes Parmesan style.
The new vegan cheese contains only plant ingredients and is 100% vegan, lactose-free, soy-free, preservative free with a wonderful taste of fine parmesan. The Parmesan will be marketed in a 150g package and is suitable for making pastas, pastries and salads.
According to dietitian Yael Dror, clinical dietician and physiologist M.Sc., the vegan cheeses provide a very important health and nutritional offering for the consumers, especially those who until now could not consume dairy products and had difficulty supplying their daily calcium.
Company executives Eyal Edut and Omer Eliav, the 'Mashumashu' brand, aims to produce cheese substitutes in all categories and to present delicious substitutes that cater to the vegan and kosher audiences. The new product can be purchased at the marketing chains and select nature stores.
PRICE: 18.90-19.90 NIS per 150g package.
KOSHER CERTIFICATE: Kosher Parve under the supervision of the Badatz Edah Haredit Jerusalem.
Gourmet Sausages by 'Yehiam Delicatessen'
The manufacturer of meat products "Yehiam Delicatessen" is launching a new gourmet sausage series, that includes two new two types of sausages: Argrentinian style chorizo sausages and French-style sausages made of a mixture of smoked beef and chicken.
The new series is part of Yehiam's boutique sausage category, which includes world-class meat delicacies including Cervelat, Prosciutto, French Salami, Hertz Salami and more. The new gourmet sausages are being brought to the Israeli audience for the first time as chilled sausages, coarsely ground with a spicy and juicy texture.
Yehiam's new premium sausages are made from high quality beef, turkey and chicken. The high-protein sausages contain 16% protein and are gluten-free. The Argentinian-style chorizo sausages have a meaty texture and spicy flavor and are recommended for grilling on the BBQ or in a pan. It is possible and desirable to include them as an opening course during BBQ meals. The French-style sausages are made from meats that are smoked on beech wood chips similar to the Burgundy area of France. They have a strong texture and aroma and are recommended for grilling on the BBQ or in a pan and as a component of stews such as the Choucroute. The sausages are marketed in 280g packages that contain 3 large sausages per packaging. The sausages can be purchased at the marketing chains and select stores across the country.
PRICE: 22.90 NIS for packaging weighing 280 grams.
KOSHER CERTIFICATE: Kosher under the supervision of the Chief Rabbinate.
Caramel Flavored Yeast Cake by 'Achva'
Achva, Israel's leading manufacturer of halva, tahini and bakery products, is launching a new cake in its baked goods series: a caramel-flavored yeast cake. The new cake from the Achva bakery is made from a yeast pastry dough, stuffed with caramel-rich cream (32% filling) and is mouth-watering and rich with a home baked flavor. The caramel-flavored yeast cake will be marketed in a package of 400 grams and is suitable for entertaining and serving as a dessert. It is recommended to preheat before serving. The 'Achva' homemade cake series includes also a chocolate, cinnamon and poppy yeast cakes. The cakes can be purchased at select marketing chains across the country
PRICE: 10 NIS for a packaging weighing 400 grams.
KOSHER CERTIFICATE: Kosher Parve under the supervision of the Badatz Edah Haredit Jerusalem.
Vegan Raw Tahini-Based Sweet Spreads by 'Achva'
Achva, Israel's leading manufacturer of halva, tahini and bakery products, is launching for Passover, sweet, raw, whole grain tahini-based spreads: a sesame and chocolate spread, a honey and sesame spread, a sesame and date syrup spread and a sugarless sesame chocolate flavored spread.
Achva's sweet sesame spreads are joining Achva's favorite halva spread. The new sesame based spreads have the highest nutritional values currently available in chocolate spreads. The spreads contain high quality raw tahini and are rich in nutritional fiber, vitamins, minerals and essential fatty acids. They have no hardened fat, no trans-fat, no cholesterol, are low in sodium and have no preservatives and no food coloring. All the spreads are vegan and are especially suitable for eating with Matzot. The spreads can be purchased at select marketing chains across the country.
PRICE: 9.90-11.90 NIS for a packaging weighing 400 grams.
KOSHER CERTIFICATE: Kosher Parve under the supervision of the Badatz Edah Haredit Jerusalem. Kosher for Passover under the supervision of Beit Yosef.
Organic Orange and Red Grapefruit Juices by 'Primor'
Gan Shmuel Foods, the premier juice maker of the Primor brand, is launching a series of organic squeezed juices. The series includes two new juices: 100% organic fresh squeezed orange juice and 100% organic fresh squeezed red grapefruit juice. The new juices will be marketed in 750 mL bottles in food chains and specialized organic chains around the country.
'Primor', which holds the largest market share in the juice industry, brings innovation to the category through the new series by refining the concept of natural juice through the launch of their organic squeezed products. Under the new product labeling law, the new juices will not be marked with a red sticker, because they are fresh-squeezed from one raw material.
The new organic juice series is joining Primor's chilled juice series, that includes 100% fresh-squeezed orange juice, the most popular and best-selling juice in Israel and 100% fresh-squeezed pomegranate juice, considered the fruit of the highest nutritional values. The series also includes a recent addition of 100% fresh-squeezed pineapple juice made from premium quality pineapple fruit, with no added preservatives and no added sugar. The juices can be purchased at marketing chains across the country.
PRICE: 13 NIS for a packaging of 750 mL.
KOSHER CERTIFICATE: Kosher Mehadrin under the supervision of the Chatam Sofer and Kiryat Malachi Rabbinate.
Happy Passover!
Talma
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